City Index is aiming to raise awareness and drive growth of its spread betting services and has appointed TMW to work on the brand’s integrated marketing campaigns.
The first work from the agency, which will work on a project basis, will focus on some of the company’s unique selling points and current offers, which it claims set it apart from the competition.
These include a mobile app (City Trading) and its free trading strategy seminars. The work includes press and online activity.
City Index claims to be a world leader in spread betting and contract for difference (CFD) trading.
As well as providing access to thousands of markets worldwide, the company offers trading platforms which allow retail clients to spread bet and trade CFDs instantly and securely 24 hours a day.
The company transacts in excess of 1.5 million trades every month for individuals in over 50 countries worldwide.
Paul Cassidy, global head of marketing at City Index, said: “As our global presence expands it is crucial that we have the right agency partners in place. I was impressed with TMW’s integrated approach to the brief. We look forward to a mutually positive relationship.”
TMW business director Darren Smith added: “It’s great to be working with a leading global brand like City Index, in what is a rapidly evolving sector. We are really excited by the challenge that this will give us and look forward to getting started.”
