Spooner on…creatives at risk of burn-out, my arse!
“Wake-up call as burnt-out creatives threaten exodus” trumpets the headline to an illuminating, recent article in Decision Marketing – the…
Lovin’ Spoonful
Spooner on…how brands can survive cost of living crisis
Secure as he is, luxuriating in his Western fastnesses among the water meads and vineyards and lily-ponds, sheltered by the…
Spooner on… where on Earth will the Metaverse go?
No time today for the now-traditional introductory remarks about the miseries of my life in servitude to that charismatic brute,…
Spooner on… The Ghost of Christmas Overdone, 2021
Imagine my delight when I was invited by the jovial, debonair Lord McKelvey to ‘sit in the servants’ kitchen and…
Spooner on… The importance of good manners for all
A terrible scrabbling and clattering woke me at first light this morning. Throwing back the ragged, moth- and rat-eaten curtains…
Spooner on…The benefits of signing the woke pledge
I am worried about Lord McKelvey. Whilst draining the moat of the smaller Bavarian Castle Folly at his vast Sussex…
Spooner on…Covid Christmas is turning us all Crackers
Waitrose & John Lewis & Partners, Adam & Eve/DDB I have a lot of sympathy for Waitrose and John Lewis…
Spooner on…why it’s good to talk during troubled times
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
Spooner on…is copywriting dead or just out of fashion?
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
Spooner on…The opportunity for direct mail in lockdown
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…