As Tammy Wynette once sang, “sometimes it’s hard to be a woman” and so it has proved this week for little ol’ Busty. I’ve been so stacked – a perennial problem with these 38DDs – that I haven’t had time to fill out my application for the IPA’s Women of Tomorrow awards.
Dubbed as a “rallying cry to the ad industry to help recognise and champion exceptional female talent”, it would appear that many of us girls are actually wondering what’s the point of the “WoTs” in the first place; they even had to extend the deadline for submissions just to ensure they at least got some entries.
Then again, maybe we’re all too busy juggling work, men, cooking dinner, men, washing up, men, and cleaning – not to mention demanding male bosses – to find the time to tell everyone how great we are.
In fact, it seems the IPA are so desperate, they’re opening up the awards to sisters who work in finance and tech and innovation. Call me old-fashioned but they’re not exactly IPA ad-luvvie roles are they? Next thing they’ll be giving direct marketers and the Bogof crew special dispensation.
Now don’t get me wrong, I’m all for diversity in the workplace, although I’m more in favour of the dance troupe which go by the same name – that Ashley Banjo can bend me over at work any time he likes.
I’m even not too sure Direct Recruitment’s Sarah Owens – a mini powerhouse herself – will have had time to enter either. It appears she’s too busy with the January stampede to find jobs for people who’ve had it “up to here” in their current roles. In other news, she posted on LinkedIn that “I’ve got some great new briefs in the last few days”. Lucky you Sarah…
Over at The Drum, they’re also getting in on the act (perhaps trying to make up for slagging off WACL last year) by asking successful women to talk about their inspirations and challenges, finally nominating a man from the industry to take a walk in their shoes.
First up was Helen Weisinger, who for some reason they have described as “founder of Hey Human and Brave”. Er, not quite luv.
Anyway, the Guardian’s chief revenue officer Hamish Nicklin has accepted the challenge to walk – quite literally – in her shoes. Well, he does work at the Guardian so he’s probably used to it.
When they ask me to contribute, which at the moment appears highly unlikely since I slagged off their misogynist editor, I’m going to ask the indefatigable drag queen Lloyd James to walk in my shoes.
Not that he needs mine, he’s got a whole wardrobe of six inchers to choose from – he’s a real Woman of Tomorrow you know (and possibly the next day too…)
You can also follow Busty on Twitter @BustyIdol
