Busty on the publishing giant that’s lost its swagger

busty idolAnd so to Soho House – where else, I hear you ask? – for a very important meeting with some of the finest, and alcohol befuddled, minds of the direct marketing world. Luckily, it is also one of the few establishments in London that I haven’t been banned from…yet.
In fact I was hoping for an intimate chat with my favourite hairy-arsed-printer-turned-data-guru, that’s Drop Shadow Dickie to you lot, but when I turned up all hot and bothered and ready to impress, who was there already bending his ear but former WPN Chameleon creative giant Chris Martin (I can confirm he hasn’t been doing much gardening but he sure has been harvesting the curries), along with that bloke who once claimed to be Jack Woolfe of Precision Marketing Hunter’s Tale, er, fame.
Anyway, apparently Mr Woolfe is now so successful running a web-hacking company that he no longer needs to piss everyone off for a mere £50 a week with his lurid tales of the DM world. Nope, these days he’s so busy hobnobbing it with Gerrard Butler, Gary Lineker and James Nesbitt that he barely has time to slag off Steve Harrison. As he said: “I washed my hands of him, years ago.”
Mind you, I did have to wonder why, if he’s so minted, he was trying to tap up Dickie for a few quid, but luckily we did manage to get shot of him, eventually. Isn’t it funny how people soon disappear when the bill arrives? My esteemed boss has that down to a fine art, I can tell you.
Thankfully, Dickie has invited me down to Soho Farmhouse next week to make up for it. What could possibly go wrong?
Talking of which, I hear that Centaur Media, home to Marketing Week Monthly, Mortgage Strategy, Brand Strategy and Strategy Strategy is looking for a new home due to the fact that the lease on its “Noho” offices in Wells Street runs out next year.
Oh how they must have laughed when arch-rival Haymarket relocated to the chav capital of Twickenham. Oh how they must be regretting that now. According to their most recent results, this publishing colossus reported an operating loss of £100,000 on revenues of £40m.
They’ll be lucky if they can afford to move to Northampton.
Surely, Centaur’s chief financial officer, the wondrously named Swag Mukerji, wouldn’t let that happen would he?

You can also follow Busty on Twitter @BustyIdol

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