Busty piles on pounds and unearths a true April Fool

busty idolOh joy, oh joy. Not only have I had a double four-day week, I’ve also been gobbling up the April Fools’ Day jokes everywhere I look. Even old McKelvey has got in on the act, although one word of advice for the guys at Lida, if you are going to send out a release about a spoof, best get it signed off before midday.
To be honest, I thought that Marketing Week had uploaded its own April Fools’ joke a couple of days too early when I read Mark Ritson’s column on Haymarket’s decision to fold Marketing, Media Week and Brand Republic into Campaign.
He obviously hasn’t read the Centaur handbook, that’s for sure. You are not even supposed to acknowledge that Haymarket exists, let alone write about it, so he might just be regretting doing so by now.
Nevertheless, he writes: “Part of me, the bit that writes for Marketing Week and sees Marketing as the main competition for your attention each week, wants to leap from my chair and acclaim this barmy move as the best strategic opportunity in decades for my own title.”
“But the bit that loves brands, appreciates heritage and wants to see companies make the right strategic decisions is telling me to lower my head and weep for a great brand that marked the time of our discipline for 85 years and will now be no more.”
That’ll be the part that was hoping to return to Haymarket once Marketing Week have had enough of your boring musings then…
He adds: “Even a modicum of branding expertise would tell you that Haymarket has picked the wrong brand to focus on. Marketing has almost four decades more heritage than Campaign…It’s a huge, inexplicable error.”
But just because something is old, Marky, it doesn’t mean it’s any good does it? Just ask McKelvey – he’s ancient.
Anyway, back to me, and I must say I was giddy with excitement over Easter. Not that I’m a religious nutter you understand – I quite like being tied up on a cross now and then but that’s another story – for me it was all about one thing, CHOCOLATE.
I must admit you lot weren’t much help – I had to buy my own eggs this year but hey, it is Easter so DIY is the name of the game anyway. I’m regretting it now, though, having piled on the pounds.
All I need is to find someone to help me work it all off, after all, I’m not that much of a DIY fan.

You can also follow Busty on Twitter @BustyIdol

 

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