Busty plots to take full advantage of Mr Brexit

busty idolAlready feeling down in the dumps over the EU referendum result? It’s not all doom and gloom you know. Luckily I have it on very good authority that now might just be a good time to cozy up to the DM industry’s very own Mr Brexit, Mark Roy of the REaD Group.
Earlier this week, he was positively gushing on Sky News at the prospect of the UK pulling out, so he’s bound to be in such a chipper mood that he’ll soon be offering his palatial holiday home in Portugal for a snip and opening up his expensive European wine collection to boot.
Of course, you might have to pretend you agree with him, but, hey, you can’t have it both ways.
And I for one will certainly be needing a break after McKelvey hauled me back to Blighty earlier on this week due to the fact he reckoned I was having far too much fun on the Cote D’Azur. Bah.
But, it seems, even our old friend Claire Beale – now elevated to the role of global editorial demi-god of Campaign – is having her doubts about the joys of the Festival of Creativity. Under a seemingly gilt-ridden opinion piece entitled “It’s tougher to justify Cannes”, she states: “Our industry is spending what some people would call an obscene amount of money in Cannes this week”. Just some people?
Our Claire then goes on to cite new research which claims that the link between creative excellence and effectiveness is no longer a watertight case, bemoaning the fact that creative agencies will become simply short-term commodity suppliers. (Read it and weep Hegarty). She concludes: “Are you drinking rosé this week while advertising smoulders?”
Now, it would be slightly easier to swallow her self-flagellation if it hadn’t been accompanied by a stack photos of the Campaign Carlton Beach Party, mostly featuring Campaign hacks brimming with joy in the sunshine.
Never mind, though, I’m sure sponsors AppBoy, the IPA Product of the Year, Blueprint, 4As and of course Salesforce were only too happy to cough up the cash to fund it. Just spare a thought for those poor buggers back in Twickenham who have been toiling away in a darkened room while, to re-use a phrase, “Campaign burns”.

You can also follow Busty on Twitter @BustyIdol

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