You don’t have to be a genius to work out that the Irish like a drink, just ask the DM industry’s very own silvery-tongued slight man from Sligo – Eulogy’s Adrian Brady for those of you not in the know – and those boys at Paddy Power are no exception; they certainly love the craic too.
As you may recall, I am currently heading up the negotiations with the Dublin bookies about a potentially lucrative sponsorship deal, at my esteemed editor’s request. And where better to go to thrash it out than the Irish capital, home to the Floozie in the Jaccuzzi?
Anyway, it seems those Paddy Power boys are not only keen on the Irish craic, as one wag who works there suggested that I might want to have a vaggazle of their logo. Is that what he meant when he said I have a cunning stunt?
Having read through a few of my columns, he reckoned it was the best way to target the entire marketing industry – all at once. Bloody cheek. I may well be more than a little partial to a bit of extra-marital but even I’d be hard-pushed to spread the word that far.
Talking of spreading the word, is it just me or has the Marketing Agencies Association suddenly started getting a lot more coverage in Campaign magazine? Not that long ago, shelf-wobblers and gondola ends were about as welcome in the so-called “adland bible” as a dose of the clap, but these days Scott Knox only has to fart and it’s a news story.
Today he is even spouting forth on the Bellwether Report, published by none other than its big rival and one-time suitor, the IPA.
Sources close to situation claim it is because gold ol’ Knoxy has jumped into bed (figuratively speaking, of course) with a former Campaign hack, but I’m sure that’s just a coincidence.
Mind you, he wouldn’t be the first and will no doubt not be the last. After all, one agency who will remain nameless – OK it was Rainey Kelly – sacked their PR agency of many years to hire Propeller, whose boss just so happens to be married to the editor. Another coincidence, no doubt…
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