“Love is in the air everywhere I look around, Love is in the air every sight and every sound, And I don’t know if I’m being foolish, I don’t know if I’m being wise, But it’s something that I must believe in. And it’s there when I look in your eyes…”
Now some may think that Valentine’s Day is simply a cynical festival of tacky cards, overpriced chocolates, heart-shaped pizzas, red roses, and overbooked restaurants full of smug couples struggling to hold a conversation.
Of course, marketers are always after a slice of that action, none more so than Durex which, perhaps unsurprisingly, is using the occasion to encourage people to have more sex – ad there’s nothing wrong with that. Others smack of desperation. Yes, you, the NHS Blood & Transplant Service. I mean when was the last time you used Valentine’s Day to encourage your loved one to share his organ donation wishes? “God, I love you. And can they take all your organs when you’re dead?”
To be honest, it’s still a little early to say whose organ I will be taking out this year, although I suppose I should be grateful that I won’t be having granola and tofu stuffed down my throat. Now that I’ve got my hands on some of Chris Catchpole’s magic potions, I’m looking for a matcha, matcha man.
So, I’m back on those horny dating sites again and guess who keeps appearing but none other than Royal Mail MarketReach, whose “print makes digital personal” ad is following me round like a stalker on heat.
It even appeared next to a Daily Mirror online story about adult toys, entitled “Best toys and games to spice up your sex life for Valentine’s Day”, which featured a rather spicy scene from 50 Shades of Gray.
One minute I was eyeing up the BlueBella Metallic silver whip and Frisky Fun Kama Sultra playing cards – and let’s not forget the Love Honey chocolate body paint – and the next I am being urged by Adam Pike of SuperCarers.com to “discover new thinking about mail from the best minds in the business”.
It puts a whole new slant on the Private Life of Mail…
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