“It’s the most wonderful time of the year, With the kids jingle belling and everyone telling you’ll be of good cheer, It’s the most wonderful time of the year.” Yep, you guessed it, I’m well and truly hooked now. Well, there are only 43 sleeps – and five more of these columns – until Christmas you know.
So, how was your National Singles Day? Not that I am officially single but my man – Desperate Dan, the Southern softie who’s hard in all the right places – is away working at the moment so it’s not technically cheating is it? Also, I have loads of spare time (well, when I am not hard at it on here), giving me an opportunity to impart FOXY’S TOP FESTIVE TIPS FOR MARKETERS, PART ONE, of course.
So, there I was, having a nosey around Tinder, when up popped a fascinating new poll for The Sun which reveals that more than a third of singles see little or no problem dating multiple people at once, and one in five has had an open relationship, where one or both partners have sex with other people as well. Of those who are multi-dating, a third are seeing up to six different people.
Lesson One For Marketers: Get those multi-daters on board early this Christmas, they will have loads of presents to buy for their legions of lovers.
Not that it’s quite so cut and dry as we all know, the “new normal” is ushering in a whole host of different behaviours. And, according to dating company Badoo, there is also a new dating trend which is being embraced by singletons not wanting to couple up for Christmas.
While some are desperate for a bit of “Cuffing” (not S&M but getting coupled up for Christmas), others are getting in the mood for “Nuffing” which is apparently all about “zero-pressure dating”.
After conducting research with some singletons, Badoo found that this winter, 75% of singles would in fact prefer to continue dating as normal and see how things go, without the pressure of getting into a relationship.
Lesson Two For Marketers: Singletons might not be buying for a partner but that will free up all of their cash to treat themselves to big ticket items.
Last but not least, during my own research I stumbled across a rather disturbing article in the Daily Star. No, not this one about Lorraine Kelly’s blouse popping open; nor how model Chloe Saxon’s festive outfit is a gift that keeps on giving, although they are both eye-openers.
No, dear readers it is this article Experts share top tips to get your vagina ready for party season which has got the tongues wagging round my parts.
Lesson Three For Marketers: Advertising against editorial content in the Daily Star is not for the faint hearted.
Have a good one!