I must admit I am still a little in shock that we broke our brand promise that “you’ll read it here last” after my world exclusive that “Marketing Weak” was up for sale turned out to be true… Whatever next? An industry award? Never…
Still, even I was surprised that it was Tarzan’s mob who stumped up the cash for the three dead horses that Centaur couldn’t wait to offload.
Now, of course, the question on everyone’s lips is, what the hell will they do with them now?
My own sources close to the situation reckon Haymarket has simply bought them to prevent Decision Marketing snapping them up and reviving their fortunes. OK, not Creative Review, that has always been tiny at best but back in the day Marketing Week was regularly raking in millions.
Former editor Stuart Smith confirmed as much in 2018, when he gloated (cue pompous accent): “Spring and autumn editions regularly boasted over 130 pages, thanks to a particularly strong performance in classified advertising. Our editorial staff exceeded 20 journalists. Profits reached levels never achieved before (over £6m a year).” Bless, where did it all go wrong, hey, Procrustes?
The old soak (that’s the esteemed editor of this august online empire to you lot), might not know much, but when it comes to publishing he is something of a genius (well, he hired me didn’t he?).
After all, this magazine has now been going for nearly FIFTEEN YEARS, so we must be doing something right.
I guess it helps that costs are low (McKelvey’s front room is the HQ); the wage bill is minuscule (hence my financial meltdown); and expenses are non-existent (have you ever been bought lunch?) but, hey, Decision Marketing has now seen off more rivals than you could shake a shitty stick at.
Still, there is much more to it than that. We make no apologies for repeating our other mantra – because it’s always worth saying again – we’re a broad church and we welcome every denomination, whether you’re a CMO who wants to be a CEO, a CFO who craves being a CDO, an ECD with OCD or a CTO with ADHD come on in; if you’re in B2B, B2C or DTC, work in a client company, an agency, a data company, or a tech giant, we love you.
So, come on in, the water’s warm and the booze is free – what more could you ask for?
Foxy has ditched X but is still on Instagram, just don’t get too excited as she’s never there
