How to tackle the nasty whiff of methane emissions

foxy 414“It’s beginning to look a lot like Christmas, Everywhere you go, One look at the TV will show, The ads in full flow, See the aliens, pigs and celebrities who I don’t know.”

Yep, as is tradition round these parts, once John Lewis drops its yuletide spot, it’s open season for festive fun.

Not that my esteemed bosses are exactly getting into the Christmas spirit; bah humbug, although of course they don’t mind stuffing their faces with mince pies and lashings of cream.

Mind you, apparently we have all got to be much more careful about what we eat now, following the COP26 agreement signed by more than 100 countries for a global methane pledge, agreeing to cut emissions by 30% by the end of the decade.

This has sparked another mass-debate at the Decision Marketing Nerve Centre we all call home.

While some argue that cows, pigs and other farm animals release huge amounts of methane into the atmosphere; others claim vegans emit more methane gas than meat eaters because of all those nuts and pulses they scoff and are therefore inadvertently contributing to the greenhouse effect.

Personally, I reckon one of the biggest contributors has to be the weekly Campaign podcast; 35 minutes crammed full of stuttering journalists and adland tossers spouting out more methane – and cowpats – than your average dairy farm does in a month of Sundays.

This week’s edition is a fine example.

Over to you Gideon: “So, as the world’s…er…focusing this week on COP26 in Glasgow, where, er, global leaders are gathering how to, er, accelerate climate action, we are going to, er, discuss how the ad industry can play a role in tackling the, er, climate emergency and look at what, er, agencies are doing to reduce their own carbon footprints…”

I am nearly choking just writing that out.

Luckily I have other far more important things to take my mind off it all though…take it away Bublé: “It’s beginning to look a lot like Christmas, Toys in every store, But the prettiest sight to see is the holly that will be, On your own front door.”

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