“Are you ready, hey are you ready for this? Are you hanging on the edge of your seat? Out of the doorway the bullets rip, To the sound of the beat yeah… Another one bites the dust, Another one bites the dust, And another one gone and another one gone, Another one bites the dust…”
Yes, dear Foxy fans, fresh from the demise of the Marketing Blog, B2B Marketing has also entered the increasingly crowded industry magazine graveyard.
Out of the blue, an email arrived yesterday, and I quote: “For 17 years now, B2B Marketing has been providing marketers with the inspiration they need to grow and succeed. Today, our mission statement remains the same, but the way we deliver content to the industry has needed to evolve. This means it’s time to say goodbye to the magazine and hello to Propolis, a brand new home for the B2B community.”
Propo what? “Proporly” crap branding I say, although it comes from the Greek you know, Pro- First and Polis- Community. [Well, I didn’t know, but I would wager that the gorgeous, witty, brainy and übersexy proprietor of Spoon Creative Ltd, Mr Jonathan Spooner Esq, did. Among many other things, he’s an expert in the Classics.]
You might like to know that Propolis is also the aromatic glue produced by honeybees in their hives. [Aren’t they dying, too?]
Mind you, it is apparently “where everyone that’s anyone in B2B wants to be” [a bit picky, but shouldn’t that be “where everyone who’s anyone”?].
Still, there’s more. “It’s full of people like you! Propolis has a diverse membership [about as diverse as the Presidents Club, I bet], with entire teams of people in leading global organisations based across the globe [where else would a global team be based I wonder?]. Featuring big thinkers, recent graduates, and everyone in between, you’ll find your peers facing the same challenges as you.” [Of course you will!]
But this is perhaps the best part: “This membership is exclusively for client-side marketers. If you’re an agency, we’d still love to chat with you about partnership opportunities for your business to sit at the centre of our Propolis community.” [In other words, we want your money to fund this nonsense but keep your opinions to yourselves you agency scum.]
I must admit, the timing seems a bit strange; just when the agency community is falling in love with B2B marketing, the only magazine dedicated solely to the sector shuts them out.
Still, here at Decision Marketing it’s been said many times – but it’s always worth saying again – we’re a broad church and we welcome every denomination, whether you’re a CEO, CMO, CTO, CFO, CDO or an ECD with OCD come on in; if you’re in B2B, B2C or DTC, work in a client company, an agency, a data company, or a tech giant, we want you. Why, we’re even here for people who work in sales promotion.
After all, the only time you’ll hear us saying BOGOF is when it is a buy-one-get-one-free offer…