“How do you keep going?” That, dear Foxy fans, is the question everyone has been asking us here at the Decision Marketing Nerve Centre following news that yet another one of our lesser rival magazines appears to have gone tits-up.
What, we hear you ask, has Campaign finally thrown in the towel? (Well, not quite.) Has Marketing Week Monthly lost its shine? (Yep, but it is still going apparently.) What about The Drum, then, have they disappeared up their own backsides, along with their new “The moment for solutions is now” manifesto? (Sadly not yet.)
No, we are sorry to report that The Marketing Blog – complete with its 1970s-style Laughter Spot – has not been updated for nearly three months now, leading us to assume that we have seen off yet another rival.
Now, maybe owner Will Corry has just decided to have a bit of a break – after all, the site is still up and running – in which case we congratulate him for his style. (We haven’t had a proper holiday since November 2010).
However, if it transpires that The Marketing Blog has been consigned to the marketing magazine graveyard (joining Marketing Direct, Direct Response, Marketing, Precision Marketing, New Media Age and Database Marketing to name just a few), then, of course, if any of its advertisers are looking for a new home, they would be more than welcomed into the ample bosom of Decision Marketing…
Talking of ample bosom, I had a text from my old cousin Busty this week forwarding me an article in The Times (you see, she doesn’t just read the gutter press) about Government plans to launch a new campaign to change perceptions of Charlie (no, not my esteemed boss, the Bolivian Marching Powder) and thought it would be a great brief for McContent & Design (remember them?)
The Times pointed out that the Think! campaign to combat drink driving launched in 1964 and is one of the most successful behavioural change campaigns ever undertaken.
The paper went on to quote a Government source, who said: “In the late Eighties or early Nineties, if you got your car keys out at the bar after three or four pints, nobody would say anything. You can’t do that now. Even if you don’t say something to them, you’d definitely say something to someone else. That’s not happening with drugs.”
But if Bungling Boris and his Blundering Buffoons want to make it socially unacceptable to do drugs they can’t possibly give the business to an ad agency; most have more crack-heads than Cocaine Anonymous.
With a sprinkling of magic we perfected during our campaign for the Vayjayjay girls at the Vagina Museum, we’ve already come up with a few ideas, including the potential strapline of “Whatever you do, don’t go anywhere near Charlie.”
And, to be fair, it wouldn’t be the first time the marketing industry has said that…