Bonjour, bonjour mes amis, j’espère que vous avez eu une bonne semaine. Another week has passed at Château Decision Marketing, and, naturally, it’s been “travailler, travailler, travailler” for little ol’ me.
This being August, nearly everything is shut. Even my fit double-glazing man François phoned to say he wouldn’t be able to come round and size up my double aperture as he was taking a holiday this week.
And due to Internet issues – yep the national telecoms company Orange seems to be closed too – I have not been able to do a stroke of work in the house. Instead I have been forced to go to the local McDonald’s, or should I say McDo’s, as it is only place that seems to be open to get free wifi.
Suffice to say that I can’t sit in there and not eat so I have had to chomp my way through the entire menu. Luckily, it is not too taxing on my French with the likes of “Le Big Mac”, “Le Chicken Big Tasty” and even “Le Royale Cheese” proving easy to order; and let’s not forget you can also wash them all down with a cheeky lager.
No wonder there are more McDo’s in France than in any other country outside the States.
Sadly, this means that I have now piled on the pounds and my “beach body ready” look of just a few days ago has all but disappeared. The things I do for this organ.
Not that my esteemed editor seems to care much about my plight. He stumbled back from the local bar virtually in tears last night clutching a handful of stickers he had peeled off the neighbours’ doors which stated “No Pub”, believing the locals were trying to close down his new favourite drinking hole.
When I pointed out to him that they actually stood for “No Publicité” and were designed to stop direct mail being delivered, he was even more upset and has set out this morning to try to convince the locals about the joys of highly targeted communications.
As someone who has been writing about this industry for nearly 30 years, you have to admire his passion, I suppose. And as they say, you can take the man out of direct marketing but you can’t take direct marketing out of the man.
You can also follow Busty on Twitter @BustyIdol
