“Everybody dance, do-do-do, Clap your hands, clap your hands, Everybody dance, do-do-do Clap your hands, clap your hands…” Yep, forget all that bad stuff I’ve ever written about Centaur Media and Marketing Week Monthly, I’m getting hot under the collar for The Festival of Marketing.
What, we hear you ask, has she had a bump to the head? Has she finally lost it? Well, to be fair, that did happen a while ago, but, no dear Foxy fans, I don’t actually give a toss about “The Festival of Marketing 2020: Creating a blueprint for the future”, it’s the gorgeous Nile Rodgers I’ve got my beady eye on.
And, I’m hoping he’ll soon have his beady eye on me too; all I have to do is lick some arse and flash my feminine charms, and I’ll be securing the interview of year in no time. Well, that’s the plan at least.
“Music never lets you down, Puts a smile on your face, Anytime, anyplace, Dancing helps relieve the pain, Soothes your mind, makes you happy again. Listen to those dancing feet, Close your eyes and let go, But it don’t mean a thing, If it ain’t got that swing, Bop-shoo-wa, bop-shoo-wa, bop-shoo-wa”…
Now, as we all know, our Nile is a big fan of advertising and marketing. In 2015, he even appeared at Adweek and urged marketers to forget being authentic, and fake it instead.
In a Q&A hosted by Spotify, Rodgers talked about his life, jammed on his guitar and sang a snippet of his most successful Sister Sledge hit. You know the one: “We are family, I got all my sisters with me, We are family, Get up everybody and sing.”
Then in 2018, he gave an interview to Campaign of all magazines (don’t ask), in which he waxed lyrical about his marketing agency Nile-Evoke, that helps companies with branding through music strategies.
Rodgers went on to say that Nile-Evoke puts data analysis at the heart of its work. And I quote: “I love data. It’s probably the old hippie in me, but I love data because I love to prove them wrong sometimes. Data says to me, ‘Nile, this is a fact’. If you accept it, then maybe as an artist you’ll approach the music differently.”
Did someone say music? “Good times, these are the good times, Leave your cares behind, these are the good times, Good times, these are the good times, Our new state of mind, these are the good times.”
You see, not only is Nile a genius, he loves data, too, which makes him the perfect choice for a series of columns I’m planning under the premise “In Bed With Foxy”.
Surely with that on the cards, Pumpkin UK– those PRs to the stars – can’t possibly turn down my request for an interview.
In the meantime, take it away Nile: “I want your love, I need your love, I’ll share my dreams and make you see, How really bad your love I need, I want your love, I need your love, Just like the birds need sky above, I’ll share my dreams and make you see, How really bad your love I need…”