Never let it be said that we’re not in tune with the latest trends, the spirit of the times and the zeitgeist – or all three. Admittedly, here at Decision Marketing, our motto is more “you read it here, eventually” rather than “you read it here first”, but we get there in the end.
And, so it is this week, dearest Foxy fans, as it seems the anticipation of next week’s lifting of lockdown has got the Twitterati in a right old tizz.
Is it the opening of non-essential retail; personal care premises such as hairdressers and nail salons; and public buildings, including libraries and community centres?
Or maybe pub gardens, gyms, zoos, theme parks, drive-in cinemas, campsites and holiday lets?
Or is it that the number of people able to attend weddings, receptions and commemorative events such as wakes will rise to 15?
Twitter is all-a-quiver and trending like crazy over an October 2020 study which revealed the Top Hookup Hotspots of the World.
Now, while the UK hasn’t managed to achieve a “world beating” Covid-19 track and trace programme (step forward Dido Harding), we are right up there when it comes to dogging sites, apparently, second only to Spain (is that why so many Brits love going over there?).
Australia lives up to its reputation of being the land of “down under” by slamming into third place, followed by New Zealand and Canada, whose residents love nothing more than to take full advantage of the “big country” to get dirty.
Closer to home and a quick finger through the figures reveals that Manchester is the dogging capital of the UK. In fact, my Northern chums are well and truly splattered all over the map for in-car entertainment, with Liverpool, Birmingham, Newcastle, Hull, Doncaster, Nottingham, Huddersfield, Sheffield, Barnsley, Lincoln and Leicester also making the top 25.
Even Brighton gets in on the act, so to speak, in 18th place with 33 hookup hotspots.
Now, of course, you may well be wondering what on Earth this has to do with marketing (was it ever thus?).
All I’m saying is that, with UK shoppers planning to blow £60bn of lockdown savings over the next few weeks, you’d better make sure you have your mobile marketing strategy in shape, because it appears that millions of Brits will be out and about in more ways than one…