Why there’s only one imperative left for our Foxy now

foxy 414“Are you ready, hey are you ready for this? Are you hanging on the edge of your seat? Out of the doorway the bullets rip, To the sound of the beat yeah… Another one bites the dust, Another one bites the dust, And another one gone and another one gone, Another one bites the dust…” (yet again).

Yes, dear Foxy fans, it seems that rival marketing trade rags are like London buses. You wait ages for one to shut down and then three close in the same year.

Brace yourselves, brace yourselves; hot on the heels of the demise of the Marketing Blog and B2B Marketing comes the news that Netimperative.com is no longer an imperative; it hasn’t been updated since August 20.

Now, of course, I may be jumping the gun. They may just have decided to have a long summer holiday; in which case you have got to admire their spunk. More likely, spunk has not got much to do with it at all, unless they have spurted all the advertising revenue up the wall.

But who could forget the uproar at Centaur Media back in the day when some wags left New Media Age to set up their very own online magazine? Well, apparently everyone has forgotten, even the people at New Media Age who all left when they shut that one down and now they run their very own online magazine and PR outfit, too?

Still, here at Decision Marketing we make no apologies for repeating our mantra – because it’s always worth saying again – we’re a broad church and we welcome every denomination, whether you’re a CMO who wants to be a CEO, a CFO who craves being a CDO, an ECD with OCD or a CTO with ADHD come on in; if you’re in B2B, B2C or DTC, work in a client company, an agency, a data company, or a tech giant, we want you.

And, if you are wondering what you will get in return, why, we always try to brighten up your day. And there are no fuel shortages here.

In fact, we like to think of ourselves as like a marvellous bottle of Merlot, which according to a new study by the Institute of Applied Psychology in Lisbon is about as good as it gets.

You see, lead boffin Rui Miguel Costa and his colleagues found that: “Red wine increased pleasure and arousal, decreased the awareness of time, slowed the subjective passage of time, increased the attentional focus on the present moment, decreased body awareness, slowed thought speed, turned imagination more vivid, and made the environment become more fascinating.

“Red wine increased insightfulness and originality of thoughts, increased sensations of oneness with the environment, spiritual feelings, all-encompassing love, and profound peace. All changes in consciousness occurred regardless of volunteers drinking alone, in a couple or in a group.”

Now that’s what I call imperative. Bottoms up!

You can now follow Foxy on Twitter and Instagram  (although don’t expect too much)

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