A recognised authority on business strategy and direct marketing, Regester was most recently director of marketing strategy at Acxiom.
She started her DM career at McCarthy Cosby Paul in 1984, and became a founding member, managing director and part owner of Information for Marketing (now Harte Hanks) in 1987.
Regester went on to hold senior roles at Arc Worldwide and CACI. In 2007, she quit as client services director at CACI to set up a consultancy business, Insight Success, providing consultancy, mentoring and training services to blue chip organisations, agencies and marketing services supplier companies.
She was a regular speaker for The IDM and judge at the DMA and Data Strategy Awards, as well as a keen horse-
Nigel Grimes, a senior consultant at Terradata and a former director of customer insight at The Royal Bank of Scotland Insurance Services, said: “First and foremost Shelagh was a good friend whom I was lucky enough to know for nearly 20 years and we had many fun times together.
“On a business front, not only did she do some great data work for me and many others over the years, but she helped me transform the performance of my teams with her coaching and teaching skills that she had developed earlier in her career.
“The industry will sadly miss Shelagh’s intelligence, positive approach, humour and her support.”
Adrian Robertson, CRM consultant at the COI, first met Shelagh in the Nineties. He said: “Working with Shelagh was always a great experience but the best time was when work was over, the wine was out and discussion switched to career advice (always sound), the latest horse… which was usually trying to break a bit of her and an update on her family.
“There often appeared to be a family member lodging with her while studying. As well as her obvious DM genius I’d like to remember Shelagh as Nannie McRegester to Heather Westgate (or rather to Heather junior).
“Using the skills from her teaching past and data logic to deal with smelly nappies and general baby trouble! This may of course be a figment of my imagination but more fun than a BT reconnection data strategy.”
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