Advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019, according to new figures from the Advertising Association.
Growth in jobs related to advertising is expected to be more than double that of the wider economy: 14.2% compared to 5.6% for the rest of the economy. Over half (39,370) of these new roles will be in production, creation and in-house positions; 17% (12,172) will come from media; and a further 27% (18,994) from across the advertising supply chain.
Speaking at Advertising Week Europe, AA chief executive Tim Lefroy said: “Across the digital economy, the creative industries and beyond, investment in advertising is creating high quality UK jobs for everyone from actors to analysts.”
According to AA/Warc Expenditure Report data, UK advertising spend is expected to grow 5.7% to over £19bn in 2015, with particularly strong growth expected in mobile, digital news and television on demand.
Lefroy continued: “All the major parties are switching on to the massive potential in the UK’s creative industries, and advertising is right at the heart of it. Not only are we the second largest creative industry in our own right, but we’re a source of billions in revenues to fuel creative output in television, radio, publishing and more.”
