Time unveils subs loyalty scheme

Time Inc, the publisher behind brands including Woman & Home, Cycling, Country Life and NME, is launching a loyalty scheme designed to woo magazine subscribers for both print and digital titles.
The company, formerly IPC Media, is launching an email marketing campaign to existing subscribers promoting the launch of the Time Inc Rewards scheme, which is available across its 60-plus titles.
The email states: “Your magazine subscription has just got even more rewarding. Rewards are exclusively for subscribers like you, included free with your subscription. They’re our way of saying ‘thank you’ for your loyalty.”
The email campaign will be supported by other digital marketing activity as well as promotions running within Time Inc magazines from April.
Loyalty scheme members will get access to exclusive offers from partner companies, including 50% off Virgin Wines, three free classes at Fitness First, 20% discount on Flowers Direct and the chance to win a break for two at Champneys Health Spa.
Bea Montoya, acting consumer marketing director, said: “Rewards gives added value to our subscriptions offering, and will incentivise loyalty. We have a fantastic range of launch partners and we’ll be adding to these all the time.”

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