IPC signs up to One Stop scheme

IPC Media has become the first company to sign up to One Stop’s data-driven mobile coupon scheme – launched earlier this month – offering readers discounted copies of top-selling magazine brands.
The promotion, available for IPC’s Chat, Pick Me Up, Woman and TV & Satellite Week, will start on September 1 and run for a month across the Tesco-owned convenience store chain’s 740 UK outlets.
To receive the offers, customers must download the One Stop or Appflare Redeem app, turn their notifications on and enable their Bluetooth connection when they enter the store.
They will then be sent the discount codes direct to their smartphone as they enter the store through Beacon technology. The discount codes can be redeemed at the till, or shared with friends via Facebook. Customers can opt out by turning their notifications off.
OneStop head of marketing Lizzie Reynolds said: “Our aim is to set the standard in retail convenience, so we are really pleased to be pioneering this new service for our customers. Mobile is an incredibly important channel for our customers and we want to offer them the best shopping experience in both bricks and clicks.”
IPC Media retail sales director Katharine Challinor added: “As part of this campaign, we will be giving One Stop customers thousands of the nation’s favourite magazines at discounted prices.
The technology will give us an innovative new way to interact with our readers, at the point of sale, in a way that we know will be timely and relevant.”

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