One Stop boosts shopper insight

One Stop boosts shopper insightOne Stop, the Tesco owned convenience store, is aiming to gain greater insight into shopper purchasing patterns – for both itself and brands – with a mobile coupon scheme.
The system will be running in all stores including One Stop franchises and will also be available to One Stop brand partners.
The technology powering the programme has been provided by Eagle Eye, which has worked with Tesco in the past and will give One Stop a deeper insight into their product offers. Coupons will be issued via SMS and email.
One Stop head of marketing Lizzie Reynolds said: “Convenience is at the heart of our business and using the Eagle Eye AIR platform enables real-time, personalised offers to be delivered direct to our customers via SMS and email. This is a real step forwards for our customers, as it means we can give them the deals and offers that they really want. ”
Eagle Eye chief executive Phillip Blundell added: “Paper and analogue offers are no longer sufficient from both a commercial and practical sense. By using the Eagle Eye AIR platform One Stop will be able to deliver multichannel offers and promotions straight to their customers in a way that is easy and convenient for them. This not only allows One Stop to track their offers but also reduces operational costs and eliminates fraud.”

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