Lord Alan Sugar is eyeing up the digital agency market after BBC One Apprentice finalist Mark Wright won through to the final this Sunday with his plan to launch an SEO business.
Wright, who has worked for ReachLocal UK in London for the past two years, has been the top salesman during the series; in one week, he sold seven hot tubs to a single customer.
Two years ago Lord Sugar rejected former DLG business development manager Jade Nash, after branding her plan to launch a telemarketing operation selling on business leads as “grubby”.
But Wright claims that his business – which is dubbed Climb Online – will have a turnover of more than £1m in year one.
And the Australian had a relatively easy ride through the interview stage in last night’s show. Even henchman Claude Littner – who makes Sugar look like a pussy cat – had to concede Wright was “very determined”, despite describing his business plan as “absolutely bland, standard, and unoriginal”.
Wright certainly won over Claudine Collins, managing director of a media agency MediaCom, who said: “I really liked Mark a lot.”
In Sunday’s final Wright will battle it out for the £250,000 investment fund with rival finalist Bianca Miller, whose business proposal for Lord Sugar is a hosiery company for women with different skin tones; a market which is claimed to be worth $20.3bn.
Former contestant Nash, who left DLG soon after appearing on the Apprentice, went on to launch her business CLV – Choose Leads Voice – in 2013.
Nash claims that “unlike other consumer data companies in the industry who quote large figures, Choose Leads is proud to say it works with a small number of vetted and proven data owners providing the newest, freshest and most responsive members of the ‘buying’ public”.
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