Media Square has appointed former Albion chief Liz Wilson to head up CMW, succeeding Martin Nieri who quit in June for a top role at Partners Andrews Aldridge.
Wilson takes up the role of chief executive; Nieri was only ever managing director, despite spearheading the agency from 2006.
At the time of his departure, a Media Square statement indicated that Nieri’s reign had come to a natural end. It said: “While we will be sad to see Martin leave the Group, having discussed the future with him, we agreed that it was the right time for a change for both Martin and CMW.”
Wilson has spent the last four years at Albion, which describes itself as a digitally-minded integrated ad agency, and has over 20 years’ experience, gained at EURO RSCG, TBWA, Lowe and Brandhouse. However, she has never worked at a pure-play direct marketing agency.
Media Square group chief executive Peter Reid said: “The agency is in great shape. It delivers inspirational and effective work on behalf of household names including Kellogg’s, Cadbury, Peugeot, Citroen and McCain’s. I would like to thank Martin for the superb legacy that he leaves behind.
“Liz has exactly the right credentials to lead CMW on the next stage of its development, including potential international expansion. She has big agency experience and has also led international business and teams.”
Wilson said she is keen to build the CMW’s integrated offer even further, while harnessing its data capability. She added: “Digital remains as business-critical as ever and I will ensure that CMW continues to grow this already strong capability ahead of market needs, so that it can respond to the opportunities and challenges of our rapidly changing landscape.”
Nieri joined CMW from WWAV (now Rapp) a decade ago and was promoted to managing director in 2006 following the departure of co-founder Janet McKay. He left in June to become chief executive of Partners Andrews Aldridge.
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