Deloitte Digital, the creative digital business formed by the management consultancy after its purchase of Eclipse, is stepping up its assault on the agency market with the appointment of Amaze chief Wendy Stonefield as a director.
Stonefield has been at Amaze since 2004, joining as an account director but she was promoted to chief commercial director in 2008; a role she has held ever since.
Amaze was bought by St Ives in 2013 in a deal worth £23.4m and remains at the forefront of the former print giant’s march into the marketing services industry. It has been reported that St Ives is now considering selling off its print operations.
Like its rivals Accenture, KPMG and EY, Deloitte has been moving aggressively into the agency market; last year San Francisco based shop Heat became its 12th acquisition in recent years.
Deloitte Digital specialises in mobile, social, web, content management, digital strategy, design, and digital ERP.
Earlier this month it formed an alliance with Facebook to help companies accelerate change within their own organisations to fully evolve into digital businesses.
At the time, Deloitte Digital’s chief marketing officer Alicia Hatch said: “C-suite executives are under intense pressure to create business growth in the digital age, but they don’t have the right skills in place within the marketing function to create real business value.
“To succeed, traditional businesses not only need to develop cutting-edge technology platforms and analytics capabilities, they also need to change the way their people think, work and collaborate if they want to achieve the possibilities digital technology has put within reach.”
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