Janet Snedden has left St Ives direct marketing agency Amaze One – just two months after managing director Neil Evans quit the business – to launch her own consultancy, called CustomerKind.
Snedden first joined the agency in January 2015 as strategy director, shortly after it was set up as a joint venture between digital agency Amaze and data specialist Occam.
She joined from MetaMetrics, a firm she co-founded in 2011.
Within months, Snedden was promoted to deputy managing director to support Evans, who, as well as being boss of Amaze One, also headed up Occam.
She started her career client-side in 1988, having spells at Grand Metropolitan Brewing and SmithKline Beecham, before switching agency-side in 1990. Since then she has held senior data roles at many of the industry’s leading DM businesses, including Havas EHS (now Havas Helia), Wunderman and Tangible (now Cello Signal).
During this time Snedden has worked on a raft of major brands, including Diageo, Unilever, Kimberly-Clark, Cadbury, Jaguar Landrover, Virgin Atlantic, and Oxfam.
Following the move, Sarah Hooper will become the divisional head for CRM within the group. Evans is now chief executive at Cheltenham-based charity agency DMS.
Snedden said: “I have set up CustomerKind to assist modern marketers to set out a clear personalisation agenda and establish the enablers to make this happen. A catalyst for achieving greater momentum and impact, operating inside-out, on-site, I can help break down the silos that hamper progress and galvanise multi-disciplinary teams to create welcome and valued customer experiences.
“I leave Amaze One in the very good hands of my esteemed colleague, Sarah Hooper. Having laid strong foundations, I wish my former team continued success and will miss them greatly.”
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