St Ives direct marketing agency start-up Amaze One has boosted its senior team by luring Janet Snedden from MetaMetrics – a firm she co-founded in 2011 – to the role of strategy director.
Reporting to Amaze One managing director Neil Evans, Snedden will lead business and marketing strategy for new and existing clients for the agency, a joint venture between Occam and Amaze launched earlier this month.
She joins a team which includes planning director Sarah Hooper, previously of Barclaycard, practice director Dougy Watt, Amaze CEO Natalie Gross, and Amaze Communications MD Sandra McDowell. Creative will be headed by Paul Normington.
Snedden started her career client-side in 1988, having spells at Grand Metropolitan Brewing and SmithKline Beecham, before switching agency-side in 1990. Since then she has held senior data roles at many of the industry’s leading DM businesses, including Havas EHS, Wunderman and Tangible.
During this time she has worked on a raft of major brands, including Diageo, Unilever, Kimberley-Clark, Cadbury, Jaguar Landrover, Virgin Atlantic, and Oxfam. Snedden co-founded MetaMetrics four years ago, and has been chief executive and data strategist ever since. It has been confirmed she will remain a shareholder in the business.
She said: “Digital is now making it possible to measure the immeasurable, and I look forward to harnessing both Amaze’s and Occam’s unrivalled capabilities to produce out of the ordinary work that helps clients unlock more revenue from investments in CRM and online marketing.
“Having launched and grown MetaMetrics – a long-term partner of Occam – from scratch, now being part of a combined team of nearly 40 people from the outset will provide the scale and breadth to make a major market impact.”
Amaze One practice director Dougy Watt added: “Janet is an expert in joining up the dots to create brilliant communications strategies for clients and will be central to our offering, bringing innovation to influence the whole customer lifecycle, and measurement to omnichannel marketing campaigns. We are thrilled to have her on board, and know she will add immense value to clients, prospects and the agency as a whole.”
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