Metametrics, the data business co-founded by Janet Snedden, has appointed former EHS Brann and Lloyds Bank analytics expert Hector Vass as chief technology officer.
With core skills in data design and engineering, database management and adaptive systems, Vass will lead the organisation’s technical development operation, bringing the next generation of marketing data integration and modelling platforms into production.
He has over 30 years’ of analysis and system development experience, spanning corporate IT as well as the traditional skills of the data scientist that include coding, operations research, big data map reduce techniques and algorithms from machine learning and statistics.
Vass was a co-founder of integrated agency LVB – subsequently acquired by Draft Worldwide – and has also worked for HBOS and Lloyds.
Former Wunderman and Tangible data boss Snedden said: “Big data is fuelling the demand for high quality analytics and decision support, yet we see a shift away from the old world of cumbersome, inflexible data management systems towards agile and cost-effective platforms that can be hosted in the cloud
“Hector has been pioneering marketing data solutions for decades and is almost uniquely placed to work across the spectrum of our marketing mix, digital attribution and customer database analytics practices. We’re thrilled to have him on board and firmly believe that we now have an unrivalled offering to help clients fully exploit the data at their disposal.”
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Metametrics hires analytics chief http://t.co/GonjC5m04S