AMV appoints head of analytics

oliver kunzeAbbott Mead Vickers BBDO has appointed former DraftFCB planning chief Oliver Kunze as the head of analytics and marketing intelligence for its data arm, AMV Analytics.
Kunze started his career at Wunderman Cato Johnson (now Wunderman) in February 2000, then had a spell at Y&R before joining DraftFCB as a senior planner in 2009. He was promoted to commercial planning director a year later and then switched client side to become brand intelligence manager for Volkswagen Group China.
He will report to Andrew Pinkess, the director of business innovation and market intelligence, and deliver research and insight to clients and account teams.
The agency has also hired Havas Media head of content Nick Price as head of digital film for AMV Pulse, the agency’s social media unit.
Ian Pearman, the chief executive of AMV, said: “AMV is committed to offering the services clients need to build and differentiate their brands through all available channels, and these two hires strengthen our ability to meet these needs.”
Earlier this week, it was revealed that AMV had scooped the Government’s road safety account, Think! The business had previously been held by Leo Burnett for nearly 35 years.

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