BBD Perfect Storm has recruited former JWT and Publicis chief Tony Quinn as chief strategy officer, with a brief to help the agency continue to “do the right thing by clients” and help brands raise the marketing bar.
Having started his career client side with Coca-Cola, Quinn has worked in advertising for 20 years in senior roles such as head of planning and a member of the worldwide planning group at J Walter Thompson; chief strategy officer at Publicis London; and head of planning and managing partner with Leagas Delaney.
Most recently he has worked as an independent marketing, brand and communications consultant for the likes of Tesco, Boden, SABMiller, Danone, Arla and Shell. In his new role he will report to Perfect Storm chief executive Jason Foo.
During his career, Quinn has been part of teams winning awards including Cannes Creative Effectiveness, IPA Effectiveness, Marketing Society and APG, among others.
Foo said: “Tony’s been working with us informally for the last year or so and we’ve enjoyed enormous successes together both in new business and the work we’ve been doing for existing clients. He’s seen it all and wears the T-shirt. Often. Few have his experience at the highest level. However, fewer still have his uncompromising passion to do the right thing and unrelenting energy to push strategic and creative development to new heights. He’s been one of us forever. He just didn’t quite know it.”
Quinn added: “I’d fallen out of love with the industry a little if I’m honest. It seemed, in many areas, more preoccupied with itself rather than the role it should play for the clients it serves. In Perfect Storm I’ve found something I believe in again, something we believe in together, to do the right thing by clients, by their brands, by the world, by each other. It’s the only way we know. We do what we do not because it’s easy but because it’s right.”
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