Beavers fingered over saucy ad

Beavers fingered over saucy adA strip club in Watford has been slapped down by the advertising watchdog after it ran an “offensive and irresponsible” half-page ad in the local newspaper – the Watford Observer – featuring a model in lacy lingerie seemingly shaking her bum.
The ad for the establishment, rather unimaginatively named the Beavers Strip Club, carried the headline “Excuses…sorry for car broke down baby”, promoted the fact that the club was under new management and had a raft of new dancers, too.
But two readers of the Watford Observer were not impressed that the ad appeared at all, arguing it was likely to cause widespread or serious offence, and was irresponsible because it would be widely viewed by people living in the local community, including children.
In response, the publisher of the Watford Observer, Newsquest, said it had forced the company to change the image and wording, and believed this ad was more appropriate for its publication.
However, the ASA took a rather different view, ruling that, as the ad suggested people visited the club without their partners knowing, combined with the sexual nature of the activity, it was demeaning to women.
Banning the ad for being likely to cause serious or widespread offence, the watchdog warned Beavers not to use such images and text in future ads.

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