Online UK flower delivery business Bloom & Wild is planning to further strengthen its tech, data and business intelligence expertise with a major hiring spree that aims to recruit more than 100 new hires this year.
Launched in 2013, Bloom & Wild pioneered the sending of bouquets that can fit through a letterbox and is understood to have surpassed £100m in revenue last year. It has tripled its headcount over the past three years to 425 and has been on an expansion trail in recent years.
Last year the business acquired Dutch rival Bloomon and French player Bergamotte, meaning the retailer has run three brands across eight countries with staff based across London, Amsterdam, Paris, Berlin and six fulfilment centres across Europe.
The first stage of the recruitment drive has seen the appointment of Fiona Mullan, who was VP for International HR at Facebook until 2020, and prior to that Microsoft’s general manager of HR for Asia Pacific.
Mullan has been briefed to drive Bloom & Wild’s hiring spree as it seeks to extend its position as European market leader in online flower delivery. As part of her role, Mullan will be modelling the company’s transformation to remote and hybrid working and will be working remotely herself, supporting teams across all 10 locations.
She said: “I’m really excited to be part of building a company which truly understands the power of human connection; a company with a welcoming and supportive culture that invites diverse perspectives and a team that cares wildly about delivering brilliant experiences for our customers across Europe.”
Bloom & Wild chief executive Aron Gelbard said: “The appointment of our first chief people officer is a real coming-of-age moment for Bloom & Wild as we continue to invest across the business and build out our teams.
“Fiona’s expertise and experience with global tech giants will guide us as we progress our ambitious growth plans. Our culture and our people define Bloom & Wild and as we continue to grow, it is essential that we nurture them and invest in what we cherish most.”