Bravissimo, the lingerie brand for the more “developed” figure, is planning a major social media blitz to help give women confidence that they are wearing a correctly fitting bra.
The campaign, aimed at real women, will take a light-hearted look at the common bra fitting mistakes that women of all shapes and sizes will encounter at one time or another.
Devised by Liverpool-based agency Liquid, it is designed to reflect Bravissimo’s mission to make buying lingerie a confident, pleasurable experience where women with bigger breasts are offered a wide choice of styles and colours.
Women will be encouraged to book in for Bravissimo’s unique bra fitting experience where staff don’t use a tape measure but rather use their experience to find the best fitting bra for the customer.
The campaign is due to launch on March 4.
Bravissimo stocks a wide range of lingerie in D to L cup, bra-sized swimwear in D to K cup (28 to 40 back sizes) and nightwear with built in soft cup bra. It sells direct via its website, www.bravissimo.co.uk, over the phone and through retail outlets.
Liquid works for a range of clients, including Warburtons, Onitsuka Tiger and Radley.
