BrewDog plans soft drinks range

BrewDog, the controversial company which once described the ad watchdog as a bunch of “motherfuckers”, is to expand its business into the soft drinks market.
The company, whose brands include Trashy Blonde, Dead Pony Club and Hardcore NZ, told the Morning Advertiser it wanted to “translate our approach to beer to other beverages, ensuring that we continue to be a game changing producer of flavoursome drinks”.
BrewDog is advertising for an NPD specialist “for the puposes of “researching, proposing, developing, and launching our new beverages and soft drinks range”.
Last year the company advertised a similar role for an “experienced distiller with a caan-do attitiude and a hands-on approach to leadership” to assist with the launch of its new spirits division. It has yet to launch any spirits products, although it did once market a 55% proof beer, dubbed The End of History.
The move comes as the firm has committed to boosting its workforce by 130 in Ellon, Aberdeenshire, after receiving a £1.5m grant to help expand its north-east brewery. The funding will contribute to the £20m expansion of the site, to meet growing demand for its craft beers at home and abroad.

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