BrocklebankPenn, the agency which has backing from former Gyro boss Gary Brine (pictured), has been appointed by Smart CMO, the members-only networking website for marketing professionals.
The agency has been charged with driving membership and raising awareness of the online, interactive marketing symposium in the EMEA region.
Smart CMO members are able to network online, with access to exclusive material, both during the live symposium event and afterwards via downloads.
The most recent Smart CMO event which attracted in the region of 200 attendees from around the globe, included keynote presentations from Daniel Lemarre, president and chief executive of Cirque du Soleil; Paul Young, director of digital engagement at Charity:Water; and David Pierce, senior vice-president and chief marketing officer of Farmers New World Life Insurance.
Members are able to plan their attendance as they would with a bricks and mortar event, choosing which presentations they attend, skipping agenda items and coming back to watch later items. Attendees are able to post comments and questions via live streaming on the website and are able download presentations to watch after the event.
Smart CMO founder Jocelyn Attal said: “With BrocklebankPenn’s connections and great promotional skills we are looking forward to increasing our membership exponentially in the coming months and years.”
BrocklebankPenn managing director Peter Brocklebank commented: “Smart CMO looks to build an international online marketing community where members are able to share ideas and pick up the latest ideas and trends from across different sectors of industry. The recent presentation by Daniel Lemarre of Cirque du Soleil, which was a mixture of talking heads and video from the show, was truly awe inspiring material from which we can all benefit.”
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