Brits walk off with nine Cyber Lions

UK agencies scooped nine gongs at last night’s Cannes Cyber Lions, scooping five silvers and four bronzes – but no golds – after being shortlisted for 19 awards.
The success follows a disappointing night at the Direct Lions earlier in the week, which saw UK agencies walk away with just one silver. However, it represents a backward step from last year when the Brits landed 16 trophies, three golds, three silvers and ten bronzes.
This year’s grand prix was split with two agencies, with R/GA New York winning for Nike+ Fuelband and Volontaire Stockholm for Swedish Institute/Visit Sweden.
For the UK, Wieden & Kennedy London won two silvers, both for its ‘bespoke album creation experience’ for the band the Kaiser Chiefs. Ogilvy & Mather won a silver and a bronze for ‘the Dove ad makeover’ for Unilever, while AMV BBDO picked up silver for ‘YNYWYH’ for Masterfoods’ Snickers brand.
OgilvyOne walked off with silver for ‘the Gnome Experiment’ for Kern & Sohn – which also scooped silver at the Direct Lions.
Meanwhile, Bartle Bogle Hegarty landed two bronzes, both for Asos.com, and W&K won for Honda Civic.