EU justice commissioner Věra Jourová also wants individual EU regulators – including the UK Information Commissioner – to teach consumers how to complain and what their rights are.
Jourová said: “I will launch a massive information campaign by January at the latest. It should tell people about the new rights that the data protection reform brings to them.
“I do not want people to be paranoid. I just want them to know who is handling their data and what he or she will do with their data. I want people to give really conscious consent that can be withdrawn if they so wish.”
There will be fears, however, that the move could play into the hands of compensation lawyers. Some experts have already predicted that payouts under GDPR could dwarf the estimated £30bn bill for PPI misselling.
Irish Data Protection Commissioner Helen Dixon warned in March that the new EU data laws will trigger a tsunami of consumer lawsuits, over anything from past data breaches to incorrect data which has prevented a customer getting credit or even employment.
20% of firms fear ruin as GDPR panic spreads globally
ICO insists GDPR guidance will cover legitimate interest
Industry on alert over third-party data legal crackdown
DMA joins forces in bid to demystify legitimate interests
GDPR consent updates spark chilling warning to brands
GDPR compensation to dwarf £30bn bill for PPI claims
Half of all firms still not compliant with 1998 data laws
Data compensation claims ‘could run into millions’
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