Proximity executive creative director Caitlin Ryan is leaving after 14 years at the agency to spearhead the group-wide creative department of Karmarama owner Karma Communications.
As group executive creative director, Ryan will be responsible for the day-to-day running of the creative teams across the group, including Karmarama, data-led business Crayon Ci – bought last year – and production company Kream. She will report to group chief creative officer Dave Buonaguidi.
Ryan started her career on the graduate programme at McCann-Erickson in Australia, before moving to marketing consultancy Results. In 1993, she came to the UK for what was supposed to be a two-year stint but has lived here ever since.
On arrival in London, she switched client-side, working on the launch of HMV’s direct division, before joining Barraclough Hall Woolston Gray in 1998, following its buyout by Omnicom-owned AMV Group. Ryan was promoted to joint creative director in 1999.
The agency was rebranded BHWG Proximity in 2000 and then merged with Clarke Hooper and Traffic to become the London arm of Proximity Worldwide in 2001. In 2005, Ryan was promoted to executive creative director; she also sits on the Proximity Worldwide creative board.
Under her stewardship, the agency has won more national and international awards than any other direct agency in the UK, according to the Won Report.
Ryan will join Karma in the summer.
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