Nev Wilshire, the larger than life star of BBC Three series The Call Centre, has called in the administrators to close down yet another of his companies, Save Britain Money, following a legal case.
Wilshire, best known for catchphrases like “swallow that frown and “smile as you dial”, has become something of a minor celebrity insome circles.
However, with last year’s £225,000 fine for making nuisance calls, and a string of business failures behind him, he is dividing opinion within the industry as a whole.
Save Britain Money, which styles itself as “the consumer champion”, is a non-trading entity established to provide operational support and managerial services to companies in the group.
A statement from the company said: “As a non-trading company the business did not have the financial resources available to pay damages awarded against it in a recent court case regarding a lease on a former office.”
Earlier this year, another business in the group – Nationwide Energy Services – collapsed, owing unsecured creditors £5.8m, including trade creditors and HMRC, which are owed £2.5m and £554,000 respectively.
It was the third business to have failed in less than a year, following the administrations of We Claim U Gain and Fuelswitch.com in November 2013.
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