Callcredit Information Group is aiming to get its hands on a larger share of the lead-generation market by opening its chequebook once again, this time buying consumer data provider Lifestyles Online, for an undisclosed sum.
The acquisition strategy appears to be paying off, with recent purchases – including The Trading Floor, online agency Latitude and verification service Tenant ID – helping the company record annual sales growth of 50% in its latest figures.
Set up in 2005, Bath-based Lifestyles Online will remain a separate entity within the Callcredit Group but strengthen the company’s realtime customer leads offering, and strengthen Callcredit’s commitment to becoming the primary player in online marketing solutions.
It will sit alongside Callcredit’s prospect database, Define, which it is claimed contains individuals with more contact touchpoints than any other consumer dataset in the market.
Callcredit Marketing Solutions managing director Chris Savage (pictured) said: “This investment demonstrates that Callcredit is rapidly evolving and investing in the future and highlights our desire to fulfil our clients requirements in both online and off line environments.
“Lifestyles Online will bring increased capability for Callcredit and an enhanced suite of services and solutions for our clients. I welcome them into the group.”