Callcredit unveils ‘Define’ dataset

Callcredit Marketing Solutions and sister firm The Trading Floor have launched what they claim is “the most granular, most accurate and most up to date consumer database of its kind”, dubbed Define.
Define is claimed to contain more individuals, with more contact ‘touchpoints’ than any other consumer dataset in the market. The firm says it delivers the highest volume of data for building mailing lists, email lists, SMS lists and landline volumes, including: 43 million postal contacts, 24 million email addresses, 20 million landline numbers and 15 million mobile numbers.
Chris McDonald (pictured), managing director of data solutions, commented: “Through our growing partnership programme we are able to deliver unrivalled data investment across the widest base of providers anywhere. This means we are able to continually reinvest in our data assets. Define will help our contributors see real value on the balance sheet by monetising their data, and in return we are able to benefit our clients by confirming, refreshing and renewing our data continually.
“To reach the volumes we have today we’ve loaded over 164 million records in the last 12 months from data that we’ve sourced from 80 contributing partners across ten verticals.
Over 60% of the Define universe is verified by a minimum of three sources and a bespoke confidence weighting change management programme ensures robust verification to authenticate all level of detail.
This includes using real-time email feedback loops to instantly replace hard bounces where an alternative email is present. Over 84% of the Define universe has a recency touchpoint under 6 months old, with the entire landline base being screened every 30 days.
McDonald added: “Whether it’s consumer data for acquisition, or data for enhancement to boost customer insight, retention, cross-sell or up-sell Define has the capability to deliver.”

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