New Callcredit marketing solutions chief Will Lowe has initiated a major review of the company’s digital agency, Latitude, bringing in two new executives as part of a shake-up which could see up to 25 jobs axed from the business.
Lowe (pictured, far right) joined in January 2015 from DunnHumby, where he was head of communications and media, to succeed Chris McDonald.
He had been at the Tesco-owned business since December 2004, joining as client director after spells at Nestlé and Diageo.
As part of a wider strategic review of the business, Lowe has been running his eye over Latitude’s operations; Callcredit bought the business in 2011 but has so far only managed to generate marginal profits. Latitude made a pre-tax profit of £300,000 in 2014, on revenues of £30.7m.
Established in 2001, Latitude operates from offices in Warrington, London and Kaunas, Lithuania. It offers cross channel consultancy and execution with native speakers in 15 languages and managing campaigns in more than 150 countries for clients in gaming, retail, telecoms, insurance, travel and more.
It is now being overhauled to focus on what the firm calls “its strength and capability in paid and earned media channels”.
As part of the shake-up, Rick Lamb (pictured, middle) has been appointed head of digital operations from iProspect, where he was vice-president of search. Meanwhile, Andrew Kimberley (pictured, far left) has joined as head of digital strategy and innovation from Moneysupermarket.com.
Consultations have begun on 25 job roles, which will leave the company with a workforce of around 90 people, about the same headcount as when it was purchased five years ago.
“This has been a difficult business decision but we need to put a new structure in place to help grow the business,” he said.
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