Chugging is 'back from the dead'

Charity street fundraising – so-called chugging – has come back from the dead, according to new figures which show the market has risen 10% after a disastrous 2012.
There had been industry fears that the closure of the biggest chugging agency, Gift Fundraising – which provided 30% of street fundraising in the UK but went into administration in February 2012 – would trigger the demise of the sector.
But while Gift Fundraising’s collapse did lead to a 47% drop in sign-ups – from a high of 238,273 in 2011/12 to 125,827 in 2012/13 – figures from the Public Fundraising Regulatory Association show sign-ups have risen to 138,456 monthly donors in 2013/14
The figures, released ahead of the PFRA’s AGM on Wednesday, show that many charities have now set up their own in-house teams, which have signed up 60% of donors in the latest financial year.
The PFRA has 250 of its site management agreements in place with local authorities around the UK. These regulate street fundraising by setting out where, when and how many fundraisers work in an area.
Door-to-door fundraising continues to dominate the market, however, with sign-ups rising 4% to 627,512 in 2013/14. Recruitment had fallen by 3.9% to 600,665 in 2012/13.
PFRA chief executive Sally de la Bedoyere said: “We now have more managed fundraising sites up and running across the country than ever before. Importantly, this shows that the self-regulatory model is not only raising standards, but also helping charities sustainably recruit more supporters.”

Chugging is ‘back from the dead’

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