Customer experience at risk due to ill-equipped staff

Call-centre-worker-004Contact centre agents might be manning the front line of brands’ customer experience efforts but the majority (60%) admit their company has left them ill-equipped to handle complex customer problems, leaving them stressed and unengaged.
So says a new report, “The Health of the Contact Centre: Agent Well-Being in a Customer-Centric Era,” commissioned by Calabrio, a provider of customer engagement and analytics software.
The study surveyed more than 1,000 contact centre employees in the UK and US to uncover the true health of today’s contact centres, including agent confidence in the ability to be successful in their jobs, the challenges they face and how technology will dictate the future of the contact centre.
Empowering contact centre employees is more critical than ever, the study insists, as 32% of respondents believe that customer problems will only become increasingly difficult over the next two years, and 45% worry customers will expect even more from companies.
The well-being of contact centre employees continues to decline and, if not addressed, it can ultimately affect their ability to deliver the desired customer experience, the research warns.
A quarter (25%) of respondents say they feel stressed multiple times a week, and more than half (52%) agree that their company isn’t doing enough to prevent teams from feeling burned out.
Calabrio EMEA general manager Kris McKenzie said: “Brands are battling it out to deliver the right customer experience to get ahead of the competition and drive marketshare. What is clear, however, is if they do not rethink the contact centre strategy, they’re putting the entire customer experience at risk.
“As a cornerstone of the customer experience, brands need to implement the right technology in their contact centre but more importantly they need to focus on the people. In doing so, contact centre staff become empowered to quickly make informed decisions and deliver on the experience that customers have come to expect.”

Related stories
Retailers ‘failing to address customer experience woes’
Exposed: the two worst sectors for customer experience
Customer loyalty: how we can have our cake and eat it
UK businesses put customer experience ahead of sales
Data-driven activity? What’s not to like, say chiefs
Data strategies storm into global marketing teams

Print Friendly