ISBA director of consultancy and best practice Debbie Morrison is to leave the client trade body after 29 years to join marketing and media consultancy Ebiquity as managing director of global partnerships and events.
In her new role, which starts in January, Morrison will lead Ebiquity’s relationships with key industry bodies, as well as run events to ensure the media auditing and consulting firm’s clients have access to the latest industry best practices and solutions.
She will report to Christian Polman, Ebiquity’s chief strategy officer, and will work closely with Ebiquity’s practice and market leaders.
At ISBA, the organisation which represents 3,000 UK brands, Morrison advised members on a range of issues including marketing transformation, media and marketing best practices, agency contract and fee negotiations, agency search and selection, and relationship evaluation.
Morrison said: “I am absolutely delighted to be joining Ebiquity. Having spent many years steeped in the advertising industry at ISBA, I know the value of having an independent, trusted partner on your side.
“Ebiquity is absolutely on the pulse of key issues brands are facing, delivering marketing effectiveness and digital attribution modelling, driving transparency in media, in-housing digital media and content, and much more. I look forward to working with our clients, helping them to keep on top of the issues and solve their complex challenges.”
Polman added: “We are delighted to welcome Debbie to Ebiquity at such an interesting time for our clients and the industry. Her impressive expertise and industry perspective will be highly valuable to our clients, and we look forward to welcoming her to the global Ebiquity team.”
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