Diet Chef is aiming to create stronger ties with its online users by embracing behavioural email to build rapport with new site users and slash cart abandonment rates.
The company, which delivers hampers of calorie-counted dishes straight to consumers’ doors, has handed the task to email and website optimisation firm RedEye.
CMW handles Diet Chef’s integrated marketing account which includes TV, print and digital and social media activity. The company is currently running a TV ad which offers its meals for £39 a week.
Diet Chef head of ecommerce Mike Smith said: “Our brand is all about making dieting easy with great tasting food delivered to your door. As a rapidly growing ecommerce business, email marketing plays an important role in keeping in touch with customers so we can help them achieve their dieting goals. We also have huge opportunity in converting web visitors with an interest in our brand to sales through more relevant email communication.
“RedEye’s expertise in producing email campaigns based on the data we collect from online user behaviour is exactly what we were looking for in an email marketing supplier. Offering more than just software, RedEye has already provided real insight into how we should be communicating with our customers via email.”
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