Twitter is to pull TweetDeck off iPhone and Android operating systems as part of a bid to secure greater advertising revenues, which has also seen it block users from automatically adding tweets to Facebook.
TweetDeck was acquired by Twitter in May 2011, and lets users manage their Twitter activity and multiple accounts by dividing feeds into different columns.
The company says said it has focused for the last 18 months on its web application for browsers as well as an application for Google’s Chrome OS.
It wrote in a blog post: “In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going.”
TweetDeck for Android and the iPhone will be removed from all applications in stores in early May and will stop functioning a short time later, Twitter warned, adding that the applications may not function properly even from now.
The company has embarked on an aggressive campaign to roll out new features, which in the past few weeks have including improvements to its search algorithm, changes to how search results are displayed and new tools for advertisers.
The blog post also said Twitter will “discontinue support for our Facebook integration”.
Twitter had allowed people to promote their Twitter messages to their Facebook profiles. Facebook currently allows people to link their profile to Twitter, which lets people push Facebook status messages to Twitter.
In a similar move last July, Twitter said it would not allow content posted on its service to automatically flow to LinkedIn, although LinkedIn posts do appear on Twitter.
