You may not need a calculator to work out how many direct marketing creatives can boast a coveted D&AD black or yellow pencil but that could be about to change following the appointment of two senior industry figures to the organisation’s board of trustees.
The move, which follows a deal with Royal Mail MarketReach to promote creative excellence in direct mail, will be welcome news to DM agency-land.
Lida executive creative director Nicky Bullard and former Karmarama group executive creative director at Caitlin Ryan are among a number of so-called “new blood” trustees appointed, and will serve for 12 months.
They will join the newly elected president Andy Sandoz, creative partner at Havas Work Club, who took over from Mark Bonner this week.
The board is responsible for the overall direction of D&AD, its programmes, and where its money is spent.
Tim Lindsay, the chief executive of D&AD, said: “This is always a refreshing time of year; almost like a ‘back to school’ feel for us. Once again I am blown away by this supremely talented collection of individuals who will help to guide and shape D&AD over the coming months and years.”
“With an international calendar of events, exciting new categories for our Professional Awards, some big plans for D&AD Judging, and some ambitious plans for our New Blood programme and the D&AD Foundation, it’s sure to be a year to remember.”
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