Eagle Eye develops loyalty scheme for Toby Carvery

Carnivores rejoice; you could soon be earning a raft of rewards at Toby Carvery outlets, after Mitchells & Butlers expanded its relationship with technology provider Eagle Eye by briefing it to develop a loyalty scheme for the restaurant brand.
Eagle Eye – which recently brought former Tesco marketing chief Tim Mason on board – has worked with M&B pub brands Sizzling Pubs, O’Neill’s, Crown Carveries and Oak Tree Pubs since 2014.
The Toby Carvery scheme is an app-based programme which replaces a paper stamp card trial that proved successful at a number of locations.
Janet Thompson, head of marketing, Toby Carvery, said: “The new app has showcases our investment in digital technology and innovative ways to drive customer loyalty and increase sales.
“Thanks to our partnership with Eagle Eye, we will be able to reward and incentivise our customers much more effectively, allowing us to understand better and provide them with the offers that they want.”
The app features a digital stamp card, digital promotions wallet, restaurant locator and the ability to purchase gift cards digitally.
Based on their engagement and preferences, Toby Carvery can also target customers with personalised digital promotions and offers to increase customer loyalty and engagement.
Toby Carvery reports that the app has secured over 30,000 download and 18,00 registrations since its launch last month on iOS and Android devices.

TOPICS:loyalty scheme Mitchells & Butlers