Elly Woolston sets up agency - DecisionMarketing

Former Proximity London chief Elly Woolston – one of the co-founders of its predecessor BHWG – has set up a new agency, some 18 months after her previous venture, United, was bought by Mosaic Print Management.
Dubbed Harvest Communications, the venture is targeting both not for profit and large blue chips and will offer strategic advice to marketing and communication agencies as well as to clients directly. She is also listed as a director of Fenton Communications Europe.
Having left Proximity in 2008, Woolston co-founded United with former business partner and Proximity creative director Duncan Gray, specialising in the not for profit sector.
However, the agency was sold to Mosaic after its parent group – The Involve Marketing Partnership – went bust in a move that also saw the demise of charity specialist Whitewater as well as The Involve Agency (formerly JDA). Sister businesses DMS and Millennium ADMP were also hived off.
DMS and United were been bought by Mosaic founders Tony Gill and Steve Smith ‘without bank intervention’ and were subsequently folded into the main business.
Last week, it emerged that fellow BHWG founding member Shona Forster had been handed the top planning role at TBCH, the agency formerly known as Targetbase Claydon Heeley.

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